Questions to think about
- What is Xiaomi / Apple’s vision and timing of entering the EV market?
- What advantages and disadvantages does Xiaomi / Apple bring to the EV industry?
- What are the opportunities and risks / challenges for Xiaomi / Apple entering into the EV market?
What is Xiaomi / Apple’s vision and timing of entering the EV market?
Vision and Timing for Xiaomi
| Vision | Timing (2021) |
|---|
| ecosystem | pricing affordable |
| extension of IoT | room for profit |
| repeat the success of smartphones (value for money) | gov susidy |
| brand reputation | mature tech |
| car production internally | follow the trend |
| global player? | surging interest/demand |
| early follower vs late entrant? (depends on what the company wants to achieve) |
Vision and Timing for Apple
| Vision | Timing (2014) |
|---|
| grounding-breaking | early (for fully autonomous car) |
| consumer-centric | right on time (depends on what the company wants to achieve) |
| cautious/risk-averse | |
| fully autonomous | |
| complete EV | |
| loyal customer base | |
What advantages and disadvantages does Xiaomi / Apple bring to the EV industry?
Advantages and Disadvantages of Xiaomi
| Strengths | Weaknesses |
|---|
| synergy | credibility |
| accessible | safety corcerns |
| location | lack of auto-experience |
| skill set | liability of Chinese company |
| ecosystem |
Advantages and Disadvantages of Apple
| Strengths | Weaknesses |
|---|
| location (talent & eco system) | high standard / expectations |
| large / loyal consumer base | lack of direct auto-related experiences |
| brand recognition | |
| financial strength | |
| patents | |